News and Media
First impressions count!
Friday 12 December 2003
There's no getting away from the old line "First Impressions count" and in business this applies now more than ever. With the increasing choice and range available how do you ensure that YOUR name is the one people think of when they want further information about the product or service you provide?
The answer is to use unique and novel marketing tools to create a lasting first impression. At Biznet we provide a range of products and services, which can help you get noticed, which at the end of the day is the core purpose of promotion. The following are just three suggestions of how you can make that first contact or build up a relationship with your existing or potential clients:
E-biz cards
Imagine creating a powerful multimedia presentation about your company's products and services through video, music, voice, pictures and text and then placing this information on a business-card sized CD-Rom. Your company's entire sales presentation could be carried in a shirt pocket or wallet just like a business card.
Like a conventional CD, the E-Biz Card stores all types of digital information:
- Video
- Photos
- 5000 pages of text
- 500+ web pages
- Graphics
- Logos
- Audio
The E-Biz card offers a new dimension to interactive multimedia marketing for your company. This state of the art technology enables you to interact with your website, drive traffic to a secure area and send emails. This information medium offers a new approach to promoting your brand particularly for short term, maximum impact applications such as:
- Sales & Marketing
- Interactive Brochure & Catalogue
- Annual Reports
- Multi-lingual presentations
- Product Information
- technical Information
- Instruction Manual
- Installation Guide
- Promotion & Events
- New Product Launch
- Announcements
E-zine
An e-zine is an online version of the traditional newsletter, which is distributed via email at intervals of your choice. The e-zine can deal with many subjects depending on what your business or organisation deals with. This communication method can be used in numerous ways e.g. promote a product, announce a special event or keep customers up-to-date with industry news. It is highly effective in creating repeat traffic to your website, as users are directed back to the site to view the full information. Visitors to your website should also be able to subscribe to the e-zine and choose which format they wish to receive it, i.e. HTML (high graphic) or Rich Text (no graphics). Visit our website www.biznet-solutions.com and subscribe to our monthly e-zine to give you an idea of how to put this technology to use.
Biznet design an e-zine template with your company name and logo, and you then have the freedom to include whatever you wish. Providing a good e-zine with effective content can build your credibility and also your reputation while at the same time promote your products and services. Your e-zine is much more than an advertisement for your business. What you need to do with your e-zine is establish a relationship with your readers. You want them to learn more about your business and learn that they can trust you and your recommendations. Once someone has subscribed and entered their details this information will be stored in a tailored database/list enabling the administrator to send the E-Zine in a bulk mailout or to specific lists. Remember you must also provide the option to "unsubscribe" if someone no longer wishes to receive your newsletter.
Animated greeting cards
When we speak about viral marketing, we are not talking about the latest disease. What we are talking about is literally the most powerful traffic generation technique available on the Internet. What you do with viral marketing is create something that visitors will want to give to other people, but after all this is just good marketing. The viral part comes in because the people who receive e-cards are encouraged to forward them on to others. This forms a chain reaction whereby a single message can be transmitted to multiple recipients with very little effort. One excellent viral marketing technique that you can take advantage of is online greeting cards which are sent via email.
Online greeting cards can be sent instead of typical printed versions e.g. at Christmas, St Patrick's Day. The most popular versions are animated and can be as interactive as you wish, visit www.e-wish-you-a-merry-xmas.com to see Biznet's online greeting card. An online card can also include a game or competition to continue building traffic to your website.
So if you want to make first impressions really count why not speak to Biznet. For further information on any of Biznet's products and services, please contact us on 028 9022 3224 or email: info@biznet-solutions.com